Direct marketing. An advertising campaign Essay

Direct marketing. An advertising campaign - Essay Example Direct marketing is perceived by many customers as an undesirable way of marketing products. Direct marketing includes techniques such as telephone sales and unsolicited emails. When companies rely on these techniques their credibility as a firm is downgraded. There are other forms of legit direct marketing techniques that have been used by marketers for years to generate revenues. Some of these good direct marketing techniques include catalogs, leaflets, brochures, and coupons. A company that has been very successful globally using a direct marketing approach to sell its products is Amway. Interactive marketing involves having contact with the customer in order to obtain a reaction and feedback from them. The tool that is utilized the most in the 21st century in the application of interactive marketing is the internet. Social websites such as Facebook provide great interactive mechanisms that can be used by marketers to communicate with the customers. A website that revolutionized t he way people watch programming is Hulu.com. Hulu offers television programs in its website free of charge. The programming has very short commercial breaks. During these commercials many advertisers used interactive marketing by providing short one question questionnaires. 7. Samir - participation I like your response but you failed to mention a direct marketing method that is often by companies which is direct telephone sales calls. This method of marketing is very outdated and his perceived in a negative connotation by the customers of today. Nobody likes being pressure into buying a consumer product they don’t want or need. I think that the government should regulate telemarketers to avoid the invasion of privacy these sales phone calls represent. Most of these companies are obtaining their sales leads number using unethical practices. I think that interactive marketing has a lot of potential for companies doing business the US marketplace as well as abroad. 8. Kelly â₠¬â€œ participation Convenience is one of the attributes customers look for the most in their shopping experience. A company that has revolutionized the supermarket industries is Sainsbury’s. This UK firm has a service that allows shoppers to purchase their groceries through the website. The online order is subsequently delivered to the person’s home. This service saves shoppers a lot of time and it saves them money in commuting expenses. At $4 a gallon customers have to save gasoline any way they can. Other companies such as Walgreens are achieving interactive marketing by offering special offers that can only be redeemed online. For example when the customer completes an online survey at the corporate website they are eligible for coupon savings. DQ1 An advertising campaign that was very successful due to its ingenuity, creativity, and ability to captivate the minds of the viewers was the Geico ads. Geico has been running a series of ads using the Gecko character in o rder to transmit a Geico’s slogan, â€Å"15 minutes could save you 15% or more on car insurance.† The ads are very funny due to the Gecko character. The Gecko has become such a sensation that Geico created an autobiography online video story of the Gecko on its corporate website. This is all great stuff. I believe that this character is the reason Geico has become such a successful auto insurance company. Prior to the start of the Gecko series of commercials Geico was not a household name in the minds of American consumers. An ad campaign that lacks a marketing message due to its simplicity is Corona’s beer advertisements. These commercials consist of a man and woman in the beach in lawn chair, the actors done move while stuff occurs around them at the admiration of the Corona beer. The commercial are poor because they do not send a clear marketing message and they are not emphasizing any of the attributes of the product such as quality, flavor, and price. The c ommercial seem like a low budget project in comparison with the spectacular commercials its competitor

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A Summary of Radical Evolution by Joel Garreau Essay

Radical Evolution by Joel Garreau has chapters on two scenarios of the future of humans. Both Heaven and Hell Scenarios have â€Å"The Curve† involved, but the dangers of the GRIN technologies make the Hell Scenario more likely. Rise of technology will lead to the downfall of humanity due to Bioengineered Disease Agents/Weapons. Supporting ideas for this topic are: threat of humans creating dangerous weapons such as pox with cobra venom, biotechnology such as the Australian mouse pox incident being dangerous, and the rise of technology may enhance a plague and kill more people than a natural plague. Garreau is worried about humans being changed so much we won’t be able to tell who is who. Also, we might end up missing â€Å"typical human characteristics.† To Garreau, human nature is â€Å"the sum of the behavior and characteristics that are typical of the human species, arising from genetic rather than environmental factors (Garreau, 159).† A couple early warning signs we’re entering The Hell Scenario are: â€Å"Almost unimaginably bad things are happening, destroying large chunks of the human race or the biosphere, at an accelerating pace, and technologies continue to accelerate as individual nations, continents, tribes or movements jockey for position in a hostile world (Garreau, 184).† Chapter four mentions the GRIN technologies. Gregory Stock is the G, nanotechnology is the N, and computer intelligence is the I. Gregory Stock is the director of the Program on Medicine, Technology, and Society at the School of Medicine of the University of California at Los Angeles. According to Garreau, Stock thinks humans will transcend because of genetic engineering and not because of computers which is what Kurzweil thinks. There are two kinds of nanotechnology. The first â€Å"reduces big things to sizes so astonishingly little that their behavior changes dramatically (Garreau, 118).† â€Å"Promising godlike powers, immortality and unimaginable wealth (Garreau, 118)† is the second kind. One example of the first kind of nanotechnology is the â€Å"buckyball† which is nicknamed in Buckminster Fuller’s honor. Its properties are: â€Å"60 times the strength of steel, the weight of plastic, the electrical conductivity of silicon, the heat conductivity o f diamond and the size and perfection of DNA (Garreau, 119).† The second kind of nanotechnology starts with Eric Dexler. With his book Engines of Creation: The Coming Era of Nanotechnology, he discusses his ideas. Growing objects such as a car, or a TV will be possible with nanotechnology. Computer intelligence has two meanings: weak and strong. There’s a man name Ray Kurzweil, also known as â€Å"the restless genius,† in the movie Transcendent Man. He said, â€Å"technology feeds on itself and gets faster and faster. It’s gonna continue and in about forty years the basic changes are going to be so astonishingly quick that you won’t be able to follow it unless you enhance your own intelligence with the technology we’ve created.† According to Garreau, Kurzweil’s thinking of the weakness of humans was affected by his and his wife’s family being destroyed by the Holocaust and his dad suffering from a heart attack and dying at age 58. Kurzweil’s view of human nature is humans, unlike reptiles, are capable of higher functions such as love, art, culture and technology. He â€Å"can see† the hell and prevail scenarios and mentions avoiding dangerous technologies such as nanotechnology is unrealistic. He said, â€Å"Most technology will be nanotechnology in the 2 020s. You would have to relinquish all of technology.† Kurzweil calls â€Å"The Curve of exponentially increasing technology (Garreau)† â€Å"The Law of Accelerating Returns.† He thinks humans don’t have control of the force (the Curve) and it’s a â€Å"pattern of life (Garreau).† Surviving Progress mentioned a term called â€Å"Progress trap.† According to the video a progress trap was created â€Å"to define human behavior that seem to provide benefits in the short term, but ultimately leads to disaster because they’re unsustainable.† An example that was provided was our ancestors hunting mammoths. Hunters who discovered how to kill two mammoths made progress. Driving a herd over a cliff was discovered which led to making too much progress. Also, this progress trap could be related to the Curve. The movie stated, â€Å"†We think progress is more of the same†¦ Like we should make our machines better and make more machines.† Technology is rising due to humans trying to make progress which ended up being too much. According to the movie, we are essentially the same people as those stone age people, culture has become completely detached from natural evolution, and our knowledge and technology (ability to do good or harm) has grown out of proportion. After, he went to the topic â€Å"the mortal threat from the development of self-replicating man-made anything (Garreau, 145),† but he found information which lead him to believe biotech is a greater threat. Francis Fukuyama is â€Å"one of America’s most thoughtful and challenging public intellectuals (Garreau, 155).† â€Å"He defines human nature as â€Å"the sum of the behavior and characteristics that are typical of the human species, arising from genetic rather than environmental factors (Garreau, 159).† Also, Fukuyama said, â€Å"The thing I’m worried the most about is the attempt to modify on a large scale some basic characteristics of human behavior in ways that will make us scarcely recognizable (Garreau, 159).† Different versions of hell are mentioned in Radical Evolution. â€Å"For Francis Fukuyama the lowest ring of hell will be reserved for those who, through biotechnology, dream of leaving behind human nature (Garreau, 155).† Garreau’s conclusion from his studies is there will be three different types of humans: The Enhanced, The Naturals, and The Rest. The Enhanced are people who use GRIN technologies, The Naturals are humans that have an opportunity to become Enhanced but choose not to, and The Rest are people who don’t have a choice of becoming Enhanced. Questions are asked which are: â€Å"If a person has a test-tube baby, is she an Enhanced?† and â€Å"If a person has a Viagra prescription, is he an Enhanced?† Garreau wants to use The Shakespeare Test to answer the question: â€Å"How will you someday tell, looking at an Enhanced, if she genuinely represents a transformation of the species-comparable to the difference between Neanderthals and tod ay’s humans?† Bill Joy is â€Å"the Edison of the Internet.† Joy stated, â€Å"Ethical humans, not robots, dominated this future, and I took Roddenberry’s dream as part of my own (Garreau, 141).† After Joy hearing a debate between Kurzweil and John Searle on the Heaven Scenario, Joy thought of a hell scenario. Both scenarios have The Curve. Although Joy thought of the idea he doesn’t have a book of The Hell Scenario. At first Joy focused on the topic of â€Å"overcoming people’s denial (Garreau, 145),† but to him it seems it’s already a topic that had a lot of discussion. After, he went to the topic â€Å"the mortal threat from the development of self-replicating man-made anything (Garreau, 145),† but he found information which lead him to believe biotech is a greater threat. When Saddam Hussein was in power Iraq was working to mix pox and cobra venom with the knowledge of fowlpox with venom extract kills more chickens. Another piece of information is the incident with Australian mouse pox. This virus can kill every mouse it infects. Since smallpox is a close relative, it could be genetically modified to be as fatal. In a description by Roman poet and Epicurean philosopher Lucretius a quote says, â€Å"A flame, like flame in furnaces, would blaze/Within the stomach (Garreau, 148).† These make up The Hell Scenario. First, Pox with cobra venom was almost made after the second Gulf War, but in the process of it’s making, the invention was ruined due to bombings. When Saddam Hussein was in power Iraq was working to mix pox and cobra venom with the knowledge of fowlpox with venom extract kills more chickens. After hearing this, â€Å"Joy’s alarm is underlined by the fact that such a weapon in the hands of someone like Saddam Hussein was a serious worry (Garreau, 146).† Second, is the incident with Australian mouse pox. This virus can kill every mouse it infects. Since smallpox is a close relative, it could be genetically modified to be as fatal. In Australia, mice were everywhere and scientists tried to find a way to control them. According to Garreau, â€Å"Toward this end, two Canberra researchers, Ron Jackson and Ian Ramshwo, in late 2000 were trying to create a new mouse contraceptive. Instead, they created a monster. They added one gene to a mouse pox virus, and this new virus turned out to be 100 percent fatal.† Next, A modern plague will be more dangerous than a plague in the past. In a description by Roman poet and Epicurean philosopher Lucretius a quote says, â€Å"Recurrent spasms of vomiting would rack alway their thews and members, breaking down with sheer exhaustion men already spent†¦ the inward parts of men, in truth, would blaze unto the very bones; A flame, like flame in furnaces, would blaze within the stomach (Garreau, 148).† This shows the symptoms of the plague of Athens. With that in mind, imagine what a plague enhanced by today’s/future generation’s technology can do. How many people would die? The Inauguration Poem â€Å"One Today† says, â€Å"†¦ digging trenches, routing pipes and cables, hands as worn as my father’s cutting sugarcane so my brother and I could have books and shoes.† Will we need to work once we reach a point where technology is so advance machines can do the work for us? If that happens humans won’t need to work hard or even work at all because machines will be the product of human’s past work. In conclusion, possibilities of dangerous weapons, fear from the Australian mouse pox incident, and the high level of threat of a modern plague all make up The Hell Scenario. With these imperfections of humanity it’s unlikely man kind will follow the Heaven Scenario. Instead man kind will dive into the Hell Scenario because that’s a closer match to how things will go with imperfect humans. Works Cited Garreau, Joel. Radical Evolution: The Promise and Peril of Enhancing Our Minds, Our Bodies– and What It Means to Be Human. New York: Doubleday, 2005. Print. Ggrefeder. â€Å"Hd Movie Transcendent Man Part 1/7.† YouTube. YouTube, 02 Oct. 2011. Web. 05 Feb. 2013. Joy, Bill. â€Å"Bill Joy: What I’m Worried About, What I’m Excited about.† TED: Ideas worth Spreading. TED, 2008. Web. 05 Feb. 2013. â€Å"KurzweilAI | Accelerating Intelligence.† KurzweilAI Ray Kurzweil Bio Comments. N.p., 2011. Web. 05 Feb. 2013. Surviving Progress. Dir. Mathieu Roy. Perf. Stephen Hawking, David Suzuki, Jane Goodall. 2011. Netflix. Wade, Nicholas. â€Å"From ‘End of History’ Author, a Look at the Beginning and Middle.† The New York Times. The New York Times, 08 Mar. 2011. Web. 05 Feb. 2013.

Famous Quotations About Literature and Writing

We see, enjoy, and criticize the end result of writers work, but theres so much more to these pieces than what the public consumes. After all, millions of books get published every year, joining the vast libraries that have been built up over time, but we regard few as classics, greats or masterpieces. So what makes the difference between just another piece of writing and a literary success? Often, its the writer. Heres a collection of thoughts from world-famous writers on what literature means to them and why they pursued the written word as a means to express themselves. Quotes About Writing and Literature Henry Miller: Develop an interest in life as you see it; the people, things, literature, music-the world is so rich, simply throbbing with rich treasures, beautiful souls, and interesting people. Forget yourself.Ezra Pound: Great literature is simply language charged with meaning to the utmost possible degree.Joseph Heller: He knew everything about literature except how to enjoy it.John Steinbeck: I hold that a writer who does not passionately believe in the perfectibility of man has no dedication nor any membership in literature.Alfred North Whitehead: It is in literature that the concrete outlook of humanity receives its expression.Henry James: It takes a great deal of history to produce a little literature.C. S. Lewis: Literature adds to reality, it does not simply describe it. It enriches the necessary competencies that daily life requires and provides; and in this respect, it irrigates the deserts that our lives have already become.Oscar Wilde: Literature always anticipates life . It does not copy it but molds it to its purpose. The nineteenth century, as we know it, is largely an invention of Balzac.G. K. Chesterton: Literature is a luxury; fiction is a necessity.Virginia Woolf: Literature is strewn with the wreckage of those who have minded beyond reason the opinion of others.Salman Rushdie: Literature is where I go to explore the highest and lowest places in human society and in the human spirit, where I hope to find not absolute truth but the truth of the tale, of the imagination and of the heart.William Somerset Maugham: The crown of literature is poetry.Johann Wolfgang von Goethe: The decline of literature indicates the decline of a nation.Robert Louis Stevenson: The difficulty of literature is not to write, but to write what you mean. Like a Woman Who Gives Herself Without Preference Anatole France: The duty of literature is to note what counts and to light up what is suited to the light. If it ceases to choose and to love, it becomes like a woman who gives herself without preference.E. M. Forster: What is wonderful about great literature is that it transforms the man who reads it towards the condition of the man who wrote.Samuel Lover: When once the itch of literature comes over a man, nothing can cure it but the scratching of a pen. But if you have not a pen, I suppose you must scratch any way you can.Cyril Connolly: While thought exists, words are alive and literature becomes an escape, not from, but into living.