Cultural Attitudes Including Discrimination â€Myassignmenthelp.Com

Questions: What Do You Mean By Cross-Cultural Attitudes That Include Prejudice And Discrimination? How Far Cross-Cultural Attitudes Influences Behavior At Studying Settings (Schools Or University)? What Are The Cultural Theories Or Frameworks Used To Understand The Relationship Between Culture And Behavior? Answers: Introduction This study deals with understanding the aspects of cross-cultural attitudes that involve prejudice and discrimination (Thomas Peterson, 2017). In the literature review section, proper literatures are selected that explains the research topic on cross-cultural attitudes by giving main emphasis upon the prejudice and discrimination factors. Theories are mentioned in the research study that shows relationship between culture and behavior. Limitations and gap in the literature review are properly defined in the research study with proper justification at the same time. The research study mainly describes about the cross-cultural attitudes that had evolved from past decades and how individuals management or get treated in university or schools at different countries and states. There are some stereotyping feeling that are present among the individuals where they start presuming facts at the time of judging a person based on their race, religion, ethnic groups and caste (Simpson Yinger, 2013). Literature Review As rightly put forward by Seligman Csikszentmihalyi (2014), cross-cultural activities have been in existence from past decades that moves from recordingsocialalterations for classifying the expressive as well as pertinentmagnitudes of socialinconsistency and using those measurements for creation of sophisticatedtheoreticsimulations. The first article is taken from Journal of Cross-Cultural Psychology and title of the article is Contact and Attitudes towards international students in Australia (Mak, Brown Wadey, 2014). The current article investigates the impact of intercultural contact between domestic as well as international students on attitudes towards international students and possible mediators of this relationship. Research shows that domestic undergraduates completes survey of the quantity as well as quality of contact with international students, Intercultural Communications Emotions (ICE) as well as levels of intergroup anxiety (IA) and attitudes towards international students. Furthermore, Positive quality of intercultural contacts with less of intergroup anxiety and more positive intercultural communications emotions as it is related to more positive attitudes towards international students. In addition, Quality of contact exerts on intergroup attitudes through intergroup anxiety as well as intercu ltural communications emotions. As per the results, it explains the importance of addressing communication barriers as well as emotions that gets associated at the time of promoting positive interactions between domestic and international students. Therefore, it is suggested that theoretical integration of intergroup as well as communication based perspectives consider attitudes toward linguistically diverse outgroups such as international students. The second article is taken from Journal of General Internal Medicine and title of the article is A Systematic Review of the Extent and Measurement of Healthcare Provider Racism (Paradies, Truong Priest, 2014). The article highlights about major key driver of racial disparities that is present in healthcare sector that is significantly little and how to best measure this type of racism. The paper shows worldwide evidence for racism among the healthcare providers and comparing it with existing measurement approaches for emerging best practice and emphasis upon assessing interpersonal racism rather than systematic racism. he third article is taken from Association for psychology Science and the title of the article is Does Lower Cognitive Ability to Predict Greater Prejudice (Dhont Hodson, 2014). The article proposes a theoretical negative association between cognitive abilities as well as prejudice. The literature section shows that negative association between cognitive abilities as well as right wing social cultural attitudes that include authoritarian. Cultural diversity or in other words multiculturalism is one of the ways that best describes the presence of different cultures in the country and world as a whole. This diversity highlights the presence as well as value of learned behaviors that include beliefs and other features of many other ethnic groups in and across the world and nation (Shiraev et al., 2016). It is understood that both prejudice as well as racism have caused enormous suffering during the past history and denotes to a negative view of one group of people purely based upon association of that group. Stereotyping properly goes hand in hand with prejudice. When individuals starts believing in some stereotyping activities, they get hold of some of the traits by linking with a specific group of people (Levy Macdonald, 2016) As rightly put forward by Katz Hoyt (2014), prejudice as well as discrimination has been recognized throughout the human history. To explain in detail, prejudice links with the inflexible as well as irrational attitudes and opinions that are held by members of one group to other. On the contrary, discrimination means behaviors that get directed against other groups. If a person is prejudiced, that means they are already have hold to preconceived beliefs about some of the groups of people or in case socialactivities. Prejudices can be either positive or negative where both the forms are difficult at the time of alteration. Here, the negative form of prejudice leads to discrimination where the individual remain preconceived upon some of the attitudes. Individuals who exercisejudgment do so because to defend the chances for themselves after denying access and not deserving the same treatment. As rightly put forward by Kite Whitley (2016), cross-cultural research is considered as cross-national where individual need to take into account all adequate sources that can conventionally observe between the country differences. At ecological level, it is noted that potentially relevant non-cultural variables like affluence or socio-economic status, religion as well as population and religious practices. Each of the above listed variables varies depending upon each potential effect that had on psychological process. Most of the cross-cultural research shows the fact about university student samples that become easy to trust that there is some degree of correspondence present among the samples due to high level of teaching. In most of the cases, it is noted that requirements for entering into universities varies from one country to another. For instance, in United States, it is very usual factor that high school graduates gain an entrance into a university or college. On comparing with other countries, university education considers as a luxury that is limited to members of advantaged class (Kumar, Karabenick Burgoon, 2015). On analysis, it is found that religious backgrounds as well as practices consider as one of the major difference that is present among different individuals and cultures at the same time. Most of the people till now practice their religion strictly. There is however little or no departure present between culture and religion in any era. Religion is so pervaded in the culture that both get inseparable to each other (Hui et al., 2015). Theory on Cognitive ability and style of evaluation that shows the effects of cognitive ability and style on intergroup outcomes through psychological process that controls factors like education and socio economics status There are different theories that explain the Universal dimensions of cultural, variability. The first theoretical background is Hofstede dimensions of work-related standards where there are main dimensions present that explain the overall theory and this include Individualism versus collectivism, power distance, uncertainty avoidance, long versus short-term orientation and masculinity versus femininity (Levy Macdonald, 2016). Theoretical frameworks used in the study accounts for observing the country differences at the time of viewing at the psychological processes that developing by making use of dimensions other than individualism versus collectivism method. Some of the data even points out the fact about the importance of other dimensions as well. In one of the study, it is noted that long-term orientation was considered as the best forecaster of country differences who follows the norms and regulations as it governs emotional expressivity as well as emotional experience at the same time. In addition, the country level-dimensions show the fact that individualism versus collectivism was highly connected as compared to power distance. There were other correlations as well where dimensions had been reported in the most appropriate way. In this particular dimension, value orientations correlates with intellectual as well as affective autonomy along with egalitarian. From the viewpoint of the researcher, it is noted that they mainly focus on individualism versus collectivism dimension because the frameworks relates well with the overall concepts of the given research study (Habtegiorgis, Paradies Dunn, 2014). The second framework is Scwartz dimensions of values where the dimensions include embeddedness, harmony, hierarchy, affective autonomy, intellectual autonomy, mastery and egalitarian (Levy Macdonald, 2016). These theoretical models of frameworks actually show the relationship between culture as well as behavior. This means the model explains the environmental causation that is rooted in anthropology as well as evolutionary psychology. In addition, it mainly explains about the ecological factors like climate, population density as well as natural resources and group-level affluence that influence the creation of cultures (Fishbein, 2014). As far as individual level variable is concerned, researcher need to treat that as personality traitsof individuals that completely varies from one individual to other. It is taken into account that countries widely differs in aggregate levels of personality traits (Simpson Yinger, 2013). As far as ecological level factors are concerned, it is considered that all the individual level variables best describes about the culture part for establishing equivalence in samples on all the demographic features. It is however noted that cross-cultural researcher are of the opinion that full demographic assessment of samples help in examining the possible relationship between demographic variables as well as psychological process of interest (Dinh et al., 2014). Limitations or gaps in the literature The limitation to the present research study is lack of time that restricted the researcher to conduct in-depth analysis of the given research study on cross-cultural attitudes. The gap was present in the present literature where there was lack of information present regarding cross-cultural attitudes and how far it influences individuals at certain level. There should be proper ways suggested so that these cultural differences should be sorted out and there should be equality present mankind (DhontHodson, 2014). One of the limitations of cross-cultural attitudes is that they are not empirically defensibleclarifications where philosophy acts as a source of groups alterations. After the groups differences are identified, researcher had generally concluded the differences that have cultural source where there is documentation present among the peer groups that actually justifies the documentations. There are wide ranges of ways where differences can be noted such as countries, ethnic groups as well as racial groups (Dinh et al., 2014). Limitation is drawn from the research paper because of the ways cultures are samples such as country, cultural or racial groups and also due to cross-cultures studies that takes into account comparisons of a small handful of groups (Simpson Yinger, 2013). The deductive approach is used by the researcher as they have taken assistance from already published journal articles regarding the topic on cross- cultural attitudes and then engaged in drawing conclusions at the end (Dinh et al., 2014). Research proposal This research proposal had been implemented that explain about the literature gap and answers the questions. Here the main participants are the individuals who are engaging in biasness, prejudice and discrimination activities (Simpson Yinger, 2013). Be it schools or universities, it is quite prevalent to find individuals giving importance or judging people based on caste, religion and race. This should not be a case and all should respect each other culture and give rise to a uniform society without any biasness in actions. The sourced materials used by the researcher are peer-reviewed journal articles, books and websites. The research design used in the study is descriptive one as the topic need descriptive analysis by the researcher. The demographic data obtained by the cross-cultural researcher is one step forward in establishing linkage between the cultures (Dinh et al., 2014). One of the aspects that need to be discussed by the researcher in the future research is the need to test competing cultural models (Levy Macdonald, 2016). For more than 15 years from now, it can be noted that one cultural construct had properly dominated the theory as well as research (individualism versus collectivism). Future researcher need to keep in mind about examining carefully all of the cultural constructs that are ready available for developing theoretical models for predicting the differences as well as similarities especially in the psychological study. The model used in the research study mainly incorporates multiple cultural dimensions for interacting in better as well as nuanced views on how culture affects behaviors in a given form of study. The researcher philosophers had discussed about the tendencies that underlies the cultural constructs that is treated as integral towards mankind. The main cultural construct was relevant to a core of understanding of human nature on how to understand the theoretical developments as well as empirical work especially in cross-cultural psychology (Simpson Yinger, 2013). The researcher had used interpretivism research philosophy in this research study because the cross-cultural researcher had taken facts and information from secondary sources of data. Interpretivism research philosophy deals with emotional side of human beings. Here the topic on cross-cultural attitudes considers the qualitative factors (Banks, 2015). Conclusion At the end of the study, it is concluded that cross-cultural research had been generally valuable for psychology as well as continues it in the near future. Past research showed cross-cultural similarities as well as differences in most of the aspects of psychological functioning and it had real importance in putting philosophy on the map of thinking from the viewpoint of psychologists. From the discussion, it can be cited that culture is now significanttheoreticconcept that incorporates models of human behavior as well as is an essential variable that need to be considered in all areas of psychological research. It is pointed out that cross-cultural theories are complex by nature as compared to past decades. It is argued that the research methods had evolved for keeping pace with the theoretical developments where the researcher explore the linkage between the culture as well as psychological process that relates with the theories. Reference List Banks, J. A. (2015).Cultural diversity and education. Routledge. Dhont, K., Hodson, G. (2014). Does lower cognitive ability predict greater prejudice?.Current Directions in psychology Science,23(6), 454-459. Dhont, K., Hodson, G. (2014). Does lower cognitive ability predict greater prejudice?.Current Directions in Psychological Science,23(6), 454-459. Dinh, K. T., Holmberg, M. D., Ho, I. K., Haynes, M. C. (2014).The relationship of prejudicial attitudes to psychological, social, and physical well-being within a sample of college students in the United States.Journal of cultural diversity,21(2), 56. Fishbein, H. D. (2014).Peer prejudice and discrimination: The origins of prejudice. Psychology Press. Habtegiorgis, A. E., Paradies, Y. C., Dunn, K. M. (2014). Are racist attitudes related to experiences of racial discrimination? Within sample testing utilising nationally representative survey data.Social science research,47, 178-191. Hui, B. P. H., Chen, S. X., Leung, C. M., Berry, J. W. (2015).Facilitating adaptation and intercultural contact: The role of integration and multicultural ideology in dominant and non-dominant groups.International Journal of Intercultural Relations,45, 70-84. Katz, A. D., Hoyt, W. T. (2014).The influence of multicultural counseling competence and anti-Black prejudice on therapists outcome expectancies.Journal of counseling psychology,61(2), 299. Kite, M. E., Whitley Jr, B. E. (2016).Psychology of prejudice and discrimination.Psychology Press. Kumar, R., Karabenick, S. A., Burgoon, J. N. (2015).Teachers implicit attitudes, explicit beliefs, and the mediating role of respect and cultural responsibility on mastery and performance-focused instructional practices.Journal of Educational Psychology,107(2), 533. Levy, S. R., Macdonald, J. L. (2016).Progress on understanding ageism.Journal of Social Issues,72(1), 5-25. Mak, A. S., Brown, P. M., Wadey, D. (2014). Contact and attitudes toward international students in Australia: Intergroup anxiety and intercultural communication emotions as mediators.Journal of cross-cultural psychology,45(3), 491-504. Mak, A. S., Brown, P. M., Wadey, D. (2014). Contact and attitudes toward international students in Australia: Intergroup anxiety and intercultural communication emotions as mediators.Journal of cross-cultural psychology,45(3), 491-504. Nagata, K. K. (2014). The scale of attitudes towards disabled persons (SADP): Cross-cultural validation in a middle income Arab country, Jordan.Review of Disability Studies: An International Journal,3(4). Paradies, Y., Truong, M., Priest, N. (2014). A management review of the extent and measurement of healthcare provider racism.Journal of general internal medicine,29(2), 364-387. Paradies, Y., Truong, M., Priest, N. (2014).A systematic review of the extent and measurement of healthcare provider racism.Journal of general internal medicine,29(2), 364-387. Rutland, A., Killen, M. (2015). A developmental science approach to reducing prejudice and social exclusion: Intergroup processes, social?cognitive development, and moral reasoning.Social Issues and Policy Review,9(1), 121-154. Seligman, M. E., Csikszentmihalyi, M. (2014). Positive psychology: An introduction. InFlow and the foundations of positive psychology(pp. 279-298).Springer Netherlands. Shiraev, E. B., Shiraev, E. B., Levy, D. A. (2016).Cross-cultural psychology: Critical thinking and contemporary applications. Taylor Francis. Simpson, G. E., Yinger, J. M. (2013).Racial and cultural minorities: An analysis of prejudice and discrimination. Springer Science Business Media. Thomas, D. C., Peterson, M. F. (2017).Cross-cultural management: Essential concepts. Sage Publications.

Nyu Essay Essays (516 words) - Capitalism, Stock Market, Bank

Nyu Essay ?Experience is what you receive when you don't get what you want. I remembered my father's words as I tried to postpone the coming massacre. Like during the fall of the Roman Empire, my allies became enemies and my foes turned into partners. In fast and furious action with property changing hands again and again, I rested my fate on the words of one man, hoping he would rescue me from this dangerous tailspin. Don't these experts realize the heartbreak they're inflicting on my young life? While the uncertainty of tomorrow's attire is the most pressing concern for many seventeen-year-olds, I must worry about much greater issues! It's August 31,the market is down over 300 points and the value of my stock portfolio is falling fast. Usually, whenever I mention the words stockbroker or investment other students snicker that I'm actually interested in ?that stock market stuff. My interest in investing began when as a na?ve freshmen I learned that my assistant JV basketball coach Tom Wingfield worked with Dean Witter as a stockbroker. Over the course of the season, I expressed interest in his job, and we became inseparable. Tom became my mentor, and I absorbed every word he spoke. Almost immediately, I became infatuated with the market and wanted to invest every penny I have. To the delight of my fifteen-year old brother, before school I even found myself opening the newspaper directly to the business section, giving my brother first rights to the sports page for the first time in his life. Hoping to soon enter the market, I worked at a nearby retirement home for several months and earned a little money. To help me buy more stock, my father agreed to match any amount of money I invested. I told Tom about the plan, and he thought it was fantastic. The next day, I had a stock portfolio and dreams of retiring by age 30. Three years have elapsed since that fateful November morning, and every two weeks I religiously place part of my retirement home paycheck into the market. Every small-time investor probably dreams of making a million dollars; I was no different. I pictured my meager investments taking off and my becoming a professional trader. August 31 quickly jolted me back to reality, and I was reminded of that infamous expression my father told me. No one really plays the market for experience; that's just what people say after losing money. Nevertheless, even though I'm not a multimillionaire, the experience and knowledge that I gained investing in stocks and following the financial markets is priceless and helped me define my career ambitions. Living in Charlotte has exposed me to the single largest banking merger in history, which made the city one of the world's major banking centers. The combination of my personal financial involvement, late night conversations with my dad, and observing first hand the sheer magnitude of the banking industry inspires me to turn my current hobby into something much greater! I've decided to become an investment banker. Acceptance Essays

Free Essays on Multiple Personality Disorder

â€Å"The presence of two or more distinct identities or personality states,† is something you’d expect to hear as the title to an X-files episode. In reality, this line is found in the DSM-IV as a physiological disorder. This rare disorder is called Dissociative Identity Disorder (DID) or formally known as multiple personality disorder. Dissociation is a mental process, which produces a lack of connection in a person’s thoughts, memories, feelings, actions, or sense of identity. In DID at least two of the identities or personality states recurrently take control of the person’s behavior. In some cases the personalities are so separate that they don’t know they inhabit a body with other â€Å"people.† The origins of dissociative identity disorder are still not understood. Although it’s not understood, one theory suggests that it developed in response to childhood abuse. The abuse then can lead to many symptoms in adulthood. Questions have been raised as to why DID occurs and the symptoms that follow it. Because of this uncertainty, misdiagnosis occurs and makes it very difficult to find the correct kind of treatment. Research shows that DID may affect 1% of the general population. Physical and sexual abuse are just examples of two traumatic situations from which a child may resort to â€Å"going away† in his or her own head. This ability is typically used as an extremely effective defense against physical and emotional pain. By this dissociative process, thoughts, feelings, memories, and perceptions of the traumatic experiences can be separated off psychologically, allowing the child to function as if trauma had not occurred. DID is said to be a highly creative survival technique, because it allows people in â€Å"hopeless† situations to preserve some area of healthy functioning. Overtime, a child who has repeatedly been physically and sexually assaulted â€Å"going away† may start to be conditioned and re... Free Essays on Multiple Personality Disorder Free Essays on Multiple Personality Disorder â€Å"The presence of two or more distinct identities or personality states,† is something you’d expect to hear as the title to an X-files episode. In reality, this line is found in the DSM-IV as a physiological disorder. This rare disorder is called Dissociative Identity Disorder (DID) or formally known as multiple personality disorder. Dissociation is a mental process, which produces a lack of connection in a person’s thoughts, memories, feelings, actions, or sense of identity. In DID at least two of the identities or personality states recurrently take control of the person’s behavior. In some cases the personalities are so separate that they don’t know they inhabit a body with other â€Å"people.† The origins of dissociative identity disorder are still not understood. Although it’s not understood, one theory suggests that it developed in response to childhood abuse. The abuse then can lead to many symptoms in adulthood. Questions have been raised as to why DID occurs and the symptoms that follow it. Because of this uncertainty, misdiagnosis occurs and makes it very difficult to find the correct kind of treatment. Research shows that DID may affect 1% of the general population. Physical and sexual abuse are just examples of two traumatic situations from which a child may resort to â€Å"going away† in his or her own head. This ability is typically used as an extremely effective defense against physical and emotional pain. By this dissociative process, thoughts, feelings, memories, and perceptions of the traumatic experiences can be separated off psychologically, allowing the child to function as if trauma had not occurred. DID is said to be a highly creative survival technique, because it allows people in â€Å"hopeless† situations to preserve some area of healthy functioning. Overtime, a child who has repeatedly been physically and sexually assaulted â€Å"going away† may start to be conditioned and re...

EXAM PREPARATION Essay Example | Topics and Well Written Essays - 500 words

EXAM PREPARATION - Essay Example It is in this context that strategic CSR rewards in financial benefits for the company and in turn creates an additional benefit on the structural development of the society. Evidently enough, based on the effectiveness of CSR, it is also termed as â€Å"Spiritual Capitalism† (McElhaney, 2009). Correspondingly, it can be stated that strategic CSR is linked with the concept of societal marketing, which determines the requirements and interests of the targeted audiences as well as provides satisfaction by enhancing the well being of the society at large. Another important aspect of CSR, in alignment with societal marketing is that it supports the issues related to education and culture to safeguard the organization along with the society. For instance, IBM institute for Business Value conducts its CSR through the implementation of societal marketing by providing consumers assistance by elite services and aims to develop the society by providing proper product and basic education (McElhaney, 2009). These additional attributes will assist the company to meet the present customer needs. Moreover, through these continuous learning processes regarding the CSR will provide future benefits for the company and the society. It is evident from the instances of IBM and Wal-Mart that CSR activities are quite effective to yield the benefits of competitive differentiation and favorable positioning to find potential customers in the emerging market and assist in creating new future revenue streams thereon (McElhaney, 2009). Creating CSR strategies assists the companies in attaining their goals by ensuring correct measures in the right direction and time, which further benefits them in their long term sustainability. In this regard, to provide further satisfaction to the customers and ensure high performance organizations needs to implement sustainable marketing concepts.

Indian Negotiation Styles Essay Example | Topics and Well Written Essays - 1500 words

Indian Negotiation Styles - Essay Example It is therefore important for business theorists to establish ways of establishing ways through which the synergies of culture, attitudes, and values can be incorporated into business practice. The Problem Background In India, business is considered as a culture and not simply a means towards profits. Success and failure are assessed in terms of the character and ability of agents rather than logical outcomes of strategies and processes (Martin, & Chaney, 2009). In the context of international business, the negotiation process in India is considered, in many circles, as a process of balance of power and an adjustment of equilibriums between the presumed cultural greatness of the west and Indian culture. Cultural balance and cultural universalism acquire more prominence to challenge the negative assumptions resident in theories of cultural relativism as understood in business context. Indian negotiating styles significantly rely on the details (Zubko, & Sahay, 2010). Issues are broken down into their constituent parts and analyzed in accordance with the manner in which they relate to the bigger picture. In essence, the process entails the realization of a range of issues that connect with outcomes. Usually, the focus begins with the bigger picture before attention is given to the driving factors and the specifics of the deal. Clarity and order in the details of the deal becomes necessary for purposes of assessing the feasibility of the deal. Naturally, Indians prefer the guidance of clear data and mathematical procedure towards the attainment of a given goal. This trait is consistent with the cultural attachment to matters of mathematical and scientific importance.... Indian Negotiation Styles A break from socialist policies to a capitalist oriented economic structure has been cited as one of the contributing factors to the country’s economic growth. Western countries have increased their levels of interest in the country for purposes of economic partnership. India’s high population estimated at over a billion has attracted foreign investors who seek market for their products or cheap labor. However engaging with India demands a deeper connection with the culture, attitudes, and philosophies underlying their business practices. The Problem Multinationals and other global business entities that have attempted to establish their businesses in India have been faced with unique challenges that demanded the understanding of the corporate climate. The levels of success or failure in Indian business are directly related to the manner in which international players adjust to the unique character of Indian culture. Studies have established a strong connection between culture and business in the Indian context. Past and recent analyses on Indian negotiating style show that the styles adopted in Indian business environment are largely consistent with their cultural believes, social values, and attitudes towards life in general. Indians embrace family values and respect the aspect of honesty, respect, order, and hierarchy. This study focuses on the negotiation style of India in international business negotiations, with respect to their culture, which greatly shapes their negotiation styles.

Direct marketing. An advertising campaign Essay

Direct marketing. An advertising campaign - Essay Example Direct marketing is perceived by many customers as an undesirable way of marketing products. Direct marketing includes techniques such as telephone sales and unsolicited emails. When companies rely on these techniques their credibility as a firm is downgraded. There are other forms of legit direct marketing techniques that have been used by marketers for years to generate revenues. Some of these good direct marketing techniques include catalogs, leaflets, brochures, and coupons. A company that has been very successful globally using a direct marketing approach to sell its products is Amway. Interactive marketing involves having contact with the customer in order to obtain a reaction and feedback from them. The tool that is utilized the most in the 21st century in the application of interactive marketing is the internet. Social websites such as Facebook provide great interactive mechanisms that can be used by marketers to communicate with the customers. A website that revolutionized t he way people watch programming is Hulu.com. Hulu offers television programs in its website free of charge. The programming has very short commercial breaks. During these commercials many advertisers used interactive marketing by providing short one question questionnaires. 7. Samir - participation I like your response but you failed to mention a direct marketing method that is often by companies which is direct telephone sales calls. This method of marketing is very outdated and his perceived in a negative connotation by the customers of today. Nobody likes being pressure into buying a consumer product they don’t want or need. I think that the government should regulate telemarketers to avoid the invasion of privacy these sales phone calls represent. Most of these companies are obtaining their sales leads number using unethical practices. I think that interactive marketing has a lot of potential for companies doing business the US marketplace as well as abroad. 8. Kelly â₠¬â€œ participation Convenience is one of the attributes customers look for the most in their shopping experience. A company that has revolutionized the supermarket industries is Sainsbury’s. This UK firm has a service that allows shoppers to purchase their groceries through the website. The online order is subsequently delivered to the person’s home. This service saves shoppers a lot of time and it saves them money in commuting expenses. At $4 a gallon customers have to save gasoline any way they can. Other companies such as Walgreens are achieving interactive marketing by offering special offers that can only be redeemed online. For example when the customer completes an online survey at the corporate website they are eligible for coupon savings. DQ1 An advertising campaign that was very successful due to its ingenuity, creativity, and ability to captivate the minds of the viewers was the Geico ads. Geico has been running a series of ads using the Gecko character in o rder to transmit a Geico’s slogan, â€Å"15 minutes could save you 15% or more on car insurance.† The ads are very funny due to the Gecko character. The Gecko has become such a sensation that Geico created an autobiography online video story of the Gecko on its corporate website. This is all great stuff. I believe that this character is the reason Geico has become such a successful auto insurance company. Prior to the start of the Gecko series of commercials Geico was not a household name in the minds of American consumers. An ad campaign that lacks a marketing message due to its simplicity is Corona’s beer advertisements. These commercials consist of a man and woman in the beach in lawn chair, the actors done move while stuff occurs around them at the admiration of the Corona beer. The commercial are poor because they do not send a clear marketing message and they are not emphasizing any of the attributes of the product such as quality, flavor, and price. The c ommercial seem like a low budget project in comparison with the spectacular commercials its competitor

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